Marketing to the family office space can be a difficult yet rewarding exercise in the alternative investment arena.  by nature, family offices tend to be a bit more guarded and covered than your standard institution.  From our experience single family offices tend to be a tougher nut to crack than their multi family office counterparts. Both however tend to respond best to a softer approach (email followed up by phone work).

A large and robust family office database can be very helpful and inc...
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