Showing Tag: "marketing" (Show all posts)

Increasing Single Family Office Capital Raising Using Thought Leadership Techniques

Posted by Family Office Intel . on Saturday, October 3, 2015, In : Family Office Information 

Increasing Single Family Office Capital Raising Using Thought Leadership Techniques


Bolster family office investor confidence by creating content rich thought leadership collateral.


The single family office world can offer significant investment dollars to the alternative investment industry when approached correctly. Hedge funds, private equity/venture groups, real estate funds, private companies and investment banks each target the single family office space in search of highly coveted sticky...


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Family Office Marketing

Posted by Family Office Central . on Wednesday, March 9, 2011, In : Marketing 
Marketing to the family office space can be a difficult yet rewarding exercise in the alternative investment arena.  By nature, family offices tend to be a bit more guarded and covered than your standard institution. Form our experience single family offices tend to be a tougher nut to crack than their multi family office counterparts.  Both however tend to respond best to a softer approach (email followed by phone work).  We have also found that family offices are more receptive to personal ...
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