Marketing to the family office space can be a difficult yet rewarding exercise in the alternative investment arena.  By nature, family offices tend to be a bit more guarded and covered than your standard institution. Form our experience single family offices tend to be a tougher nut to crack than their multi family office counterparts.  Both however tend to respond best to a softer approach (email followed by phone work).  We have also found that family offices are more receptive to personal marketing approaches, as opposed to mass mailings or email blast.

A large and robust family office database can be extremely helpful and increase your efficiency level and coverage into the family office space.  Most family office databases are global, with an option to purchase domestic and non domestic packages.  Like most financial based service providers you will tend to get what you pay for, with most family office databases ranging from $3,000 - $6,000 usd.

Related Resources:
Capital Hedge
Third Party Marketing Association
Family Office Portal