Marketing to the family office space can be a difficult yet rewarding exercise in the alternative investment arena.  By nature, family offices tend to be a bit more guarded and covered than your standard institution. Form our experience single family offices tend to be a tougher nut to crack than their multi family office counterparts.  Both however tend to respond best to a softer approach (email followed by phone work).  We have also found that family offices are more receptive to personal ...
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